South Florida Keller Williams Realtors A Team Florida Cindy Abraham. When entrusting the sale of your home or condo, a significant financial transaction for most, to a real estate agent, the quality of service you receive is paramount. Selling a property involves both an art and a science. The artistic aspect encompasses staging and marketing, while the scientific side entails profound market insights and negotiation expertise.

It is crucial to engage an agent with an in-depth understanding of your local real estate market. Beware of agents who offer commission discounts, as this is often an indicator of their desperation for business. Such desperation can stem from inexperience or a lack of proficiency in the field. If they won’t fight for their own compensation, they are unlikely to fight for your best interests.

The process of listing a property may seem straightforward, with relatively simple paperwork, including the listing agreement and Seller’s Disclosure. However, the real work takes place during the contract-to-close phase. When we take on a listing, we proactively prepare for the closing by organizing all necessary paperwork in advance. This proactive approach ensures there is no last-minute scrambling.

In addition, we offer comprehensive recommendations for minor improvements and staging ideas after a thorough evaluation of your property. We understand what appeals to potential buyers and are keenly aware of potential turn-offs. Sometimes, a simple room rearrangement can make spaces appear more spacious. Our suggestions always prioritize improvements that provide a return on investment. Moreover, we have a range of strategies to address any potential issues that might deter buyers during showings.

We assist with staging and can even offer virtual staging for our clients. During showings, we are very good at reading potential buyers’ preferences and effectively highlighting features that align with their needs and desires. Often to a greater extent than their own agent, which is why we are present to conduct every showing. 

Furthermore, my background in construction proves invaluable during property inspections. I can anticipate issues that inspectors might flag and proactively deal with them. If a problem is costly to fix and not worth the investment, we address it in the Seller’s Disclosure or incorporate it into our negotiation strategy.

Selling your home requires expert market knowledge and a set of specialized strategies. At Keller Williams Realty Professionals A Team Florida, we handle every aspect of the process. We don’t just list your property; we are committed to selling it.


3850 Washington, Suite #1016, Hollywood Florida 33021


Phone: 954-964-2559