– by Cindy Abraham & Brian Gaiefsky, Keller Williams A Team Florida
Dave Ramsey, the renowned financial expert, once said: “When getting help with money—whether it’s insurance, real estate, or investments—you should always look for someone with the heart of a teacher, not the heart of a salesman.”
That speaks directly to our philosophy. My partner, Brian Gaiefsky, and I are not in this business just to list and sell, we are here to guide. Whether we’re working with a first-time buyer or a seasoned seller, we approach every conversation as an opportunity to educate. We believe that informed clients make confident decisions, and our job is to give them the tools and insight to do just that.
We do not push. We do not pressure. Instead, we lay out the facts, walk through the options, and explain the trade-offs so our clients can choose what’s best for them, not what’s best for our bottom line.
One client recently called us his “trusted real estate advisors.”
That meant the world to me, because that’s exactly the role we aim to play: educators, advocates, and partners in one of life’s biggest financial decisions.
There are agents out there who will take overpriced listings just to fill their portfolio. That’s not us. We don’t “collect listings”, we take listings to sell properties. And with Brian’s construction background, he’s not just a top-tier negotiator, he also sees red flags others miss during showings and inspections. He’s hands-on and present for every key moment.
As for me, I focus on educating our clients, tracking market trends, and protecting deals through to the finish line. I attend every appraisal to ensure value is properly evaluated, especially when the sale price pushes past the comps. Case in point: in a softening 2024 market, we still closed and appraised the highest sale for a 2/2 convertible
in September.
Now, for those tempted to overprice a listing in hopes of landing a cash buyer—let’s be honest: If people have enough money to buy a property with cash, they are usually savvy about values. If they’ve got the means to buy outright, they are also smart enough not to overpay. It’s wishful thinking to expect them to ignore market value.
That said, we’re not against taking a shot—but we are clear-eyed. If your property is overpriced and you are not getting showings, the market is speaking. No interest means no offers. Don’t kill your chance of selling before you even begin.
At the end of the day, this business is about trust, transparency, and teaching. And that’s exactly what we bring to the table—every single time.
