Keller Williams Realtors Hillcrest Parkview A Team Florida. SELLER BEWARE! When Hillcrest condo and/or homeowners hire inexperienced or worse, unqualified realtors, it reflects poorly on our entire community. I initially laughed out loud at a certain listing that has been sitting on the market for over 300 days. But then I realized that this isn’t an isolated case. There are far too many listings in Hillcrest just like it. I counted 20. Put yourself in a buyer’s shoes when they read these descriptions; even more annoying – in all caps:

THE MOMENT YOU ENTER IN… IT FEEL POSITIVE ENERGY

Beutifully fully renoveted

ALL UNIT MAKE IS LIKE A PALACE, 

Walking closet, (this one is in SIX listings)

New duck work and AiC

REQUIERS 20%MINIMUM 

CORPORET BUYER OK

Well desiered neiborhood

Views of Hollywood Skylight

Another trend I’ve noticed lately is sellers choosing agents based on nationality or shared language, which absolutely makes sense if English isn’t your first language. You want someone who understands you clearly. But here’s something to keep in mind: your agent also needs to communicate effectively with buyer agents. If they can’t speak English fluently, it can seriously limit your property’s exposure. 

Case in point: we recently reached out to a listing agent (on behalf of a buyer we were helping) who barely spoke English. He said someone else would call us back. That was fine with us, except no one ever did.  That showing, and potential sale, was lost. Communication matters. Listings don’t sell themselves, and if the agent isn’t responsive or fluent, you could be missing out. 

On another note, we keep several building presidents, and all our sellers, on auto-notification for listings and sales in their buildings. Presidents like to stay informed. Sellers want to know how their property compares. It’s just smart. If you are on a board and want to see what is on the market in your building and when they are sold, email us at info@ATeamFlorida.com.

Here’s what we offer (even if you’re listed with someone else): If you would like to see how your listing looks on the MLS, the same way buyer agents see it, just ask. We’ll gladly send you a copy. Better yet, ask your agent to send it to you! We automatically send our sellers their live MLS listing the moment it goes live so they can check photos and wording in case they want changes. Why wouldn’t a seller want to see how their property is being marketed? Your property is one of your biggest assets and many times your biggest investment.

Unfortunately, at least 20% of Hillcrest listings have errors like typos or incorrect descriptions, dark or blurry photos, or photos of open toilets (seriously)… My all-time favorite, a mirrored dining room photo where the photographer (hopefully the owner,  not the agent) is visible in the reflection… wearing nothing but his tighty whities.

Bottom line:

Your agent’s communication, attention to detail, and professionalism matter. Don’t settle for less, your sale could depend on it.

3850 Washington, Suite #1016, Hollywood Florida 33021

Email: info@ateamflorida.com

Phone: 954-964-2559