Home Seller Strategies That Work
Selling your home isn’t only about paperwork and waiting. As a matter of fact, there are tons of tips and tricks that will expedite the process. We know the home seller strategies that work.
As your Realtors, we will study the market, the comps and study your home. We will note the positives and negatives. We will accentuate the positives and help you correct the negatives. We will take beautiful pictures of your home, market it aggressively and we will be there to personally show and sell your home to prospective buyers.
Why Do Homes Lag On The Market
Most of our listings are sold and closed within 90 days. However, there are those that lag on the market and the reason can surprise us, it is not always about pricing.
One time it was because the home was a few blocks away from neighborhoods that were not so well kept and buyers driving from that direction were turned off before they even got to the property. Another time it was because the layout that we thought was so unique, proved to be very impractical to the family-driven market of that area. We are not always right but we do know what to do to make up for it.
When Should I Change The Price?
Home selling isn’t retail but we have found that retail strategies have worked for us. Rebates and coupons work. If we have priced your listing competitively and do not get an offer within the first month, we know why. We get the feedback from the buyer agents. Offering a credit for repairs or closing costs is very attractive to today’s home buyers. Unless your local market is super-hot or still attracting cash buyers, this is a strategy that works very well and will put you ahead of the competition. If you are not sure about using this strategy when you first list, make it your go-to strategy if you do not get an offer in the first 30 days. This is a great tool to regenerate buyer interest for a lagging listing.
Another strategy we have used is to have our sellers write a “love letter” about their home and their neighborhood. The home buying process is an emotional one for many buyers. They want assurance that their family will be happy. While we cannot give that assurance we certainly can tell them how well loved your home was. By making your buyers feel like your home contributed to the happiness and welfare of your family, you create a compelling sense of well-being.
Visit our listing survey for sellers
to get started. Shoot us an email if you have questions or want to see an example of a seller letter at firstname.lastname@example.org